Fuji Electric Announces New Global Brand Statement

Tokyo, Japan, July 3, 2012 –  Fuji Electric Co., Ltd., announced today that it has implemented a new brand statement, “Innovating Energy Technology”, which reflects the company’s ongoing pursuit of innovation in electric and thermal energy technology.  The new brand statement replaces Fuji Electric’s “e-Front Runners” motto as it more closely aligns with their status as a leading solutions provider to its customers in the many industries it serves.

“Fuji Electric’s new brand statement clearly expresses the broad scope of our product offerings, and the value we provide our customers,” says Thomas Bopp, General Manager of Marketing for Fuji Electric America.  “We will continue to grow our business here in the Americas and abroad through our tireless pursuit of innovative energy technologies.”

This announcement follows the company’s reorganization from a pure holdings company structure in April 2011 to its newly formed Fuji Electric Co, Ltd, and is reflective of the manufacturer’s global outlook.  With nearly 90 years of manufacturing experience and 25,000 employees worldwide, the $8 billion company continues to expand its reach into new markets around the world.

About Fuji Electric Corp. of America
Fuji Electric Corp. of America is a wholly owned subsidiary of Fuji Electric Co., Ltd., and has been responsible for sales and distribution of the company’s products since 1970.  Fuji Electric Co., Ltd. has been developing power electronics equipment since 1923, and is a global leader in industrial products ranging from semiconductors, photoconductors, and radiation detection equipment to AC drives and electric vehicle charging stations.  For more information please visit www.americas.fujielectric.com

Media Contacts:

Doretta Caprarola
Fuji Electric Marketing Manager
(201) 490-3933


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